CRO
If your ecommerce store isn’t converting like it should, we can help you bridge the gap to better numbers. Get more value from the people you already have on the hook with conversion rate optimization and increase the percentage of conversions. Our team is creative, and by brainstorming new elements to be added to raise your conversion rate, we can increase your profits with CRO.
User Generated Content
One of the newest frontiers in ecommerce marketing (and one of the most profitable) is UGC. Facebook and TikTok ads would not survive without viral UGC ads today. With user-generated content, potential customers can see an actual person (maybe someone they already follow) using and enjoying your product and giving it a great recommendation in an engaging video that increases your CTR and leads to higher profits.
Brand Book
Keeping your brand’s tone of voice and visuals consistent is half of the battle in the ecommerce marketing space. That’s where we come in: We can create a style guide to feature and elevate your brand visuals and assist in creating consistency in the digital space, whether that’s your social media, website or emails. This is crucial to maintaining your brand’s integrity across all channels, solidifying your standards in one easy-to-access place and will help you create the best-quality assets. Our expert team can make sure your brand book or style guide accurately reflects the uniqueness and standards of your brand.
Pinterest Ads
One of the fastest-growing ad platforms since the pandemic hit is Pinterest. Often overlooked in a company’s media mix, Pinterest ads enable us to zero in on users who are actively searching for relevant solutions/inspiration. Traffic cost (CPM model) is currently underpriced, making Pinterest an appealing alternative to the two Facebook and Google giants. Depending on your business, Pinterest can be a good third channel for both prospecting and retargeting, especially if you are predominantly targeting women.
SEO
Traffic generated from search engines such as Google and Bing are typically highly converting. Search engines are known to value websites that provide quality over those that do not. Evestar’s SEO teams focus is to provide quality resulting in highly targeted organic traffic.
Email & SMS Marketing
Email marketing should account for close to 50% of your eCommerce revenue. If it isn’t, there’s a high chance you’re leaving money on the table. Evestar’s expertise in email marketing will help you increase revenue through the creation of campaigns, automated email flows, audience segmentation and deliverability monitoring. It’s crucial to keep a healthy email marketing environment and it goes far beyond a pretty image sent to your databases. There is a range of technicalities that Evestar can manage for you to maximize email marketing impact and revenue generation. Evestar is a Klaviyo Gold Master Partner and holds expertise in other ESPs like Mailchimp, Hubspot, ActiveCampaigns and many others.
Ad Creative
Beyond targeting and campaign structure, the most overlooked component of a successful Facebook campaign is the creative deployed. Taking the time to craft the right message and deploy impactful creative is the delta that influences your traffic cost (Facebook charges you as CPM but you influence the CTR through great creative). Let us bring your story to life through the creation of impactful digital ads.
YouTube Ads
With new tools such as advanced audience targeting, display and video cross-targeting, as well as creative tools such as video sequencing, Youtube has become a new frontier for digital marketing. EveStar’s blend of machine learning and data aggregation tools allow the team to manage substantial budgets while blending the strategies of Youtube with other digital channels to maximize performance.
TikTok Ads
With TikTok becoming the most visited website on the internet in 2021 deploying an ad strategy on this platform makes sense for most eCommerce brands. Our expert media buying team can help you deploy the needed mix of converting UGC ads alongside the right funnel structure to capitalize on what has become one of the most cost-effective traffic sources in the paid social space.
Google Ads
The platforms and tools that Google offers still makes it the easiest environment to manage a complete digital marketing strategy. Acquiring new customers, retargeting users who are still in the interest phase, as well as capturing high intent buyers are all aspects of the Google Ads environment. Between Google Search, Shopping, Display, Gmail ads and more, The EveStar team is primed to maximize every ounce of value possible out of the Google environment.
Facebook Ads
With an ever changing Facebook Ad buying landscape requiring daily optimization, it’s important to have the right team building and overseeing your campaigns. As an eCommerce agency, Evestar has all the up-to-date knowledge and support necessary to make sure your ad spend investment is spent efficiently. Our team has also managed over $50M of Facebook spend on a wide range of eCommerce verticals and monthly budgets (from $5k/month all the way to $3M/month).
